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Stop Ad Fatigue Before It Starts

Our Refresh Specialist service keeps your campaigns performing at their peak by proactively updating creatives before fatigue impacts your results.

Try Turba Media Today
Line chart titled Sentiment Analysis showing data trends from 24 to 30 October with three colored lines indicating different sentiment levels, peaking around 1,200 on 30 October.
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Side-by-side Facebook ads by Turba Media Channel showing a woman with an orange umbrella and three children interacting with a large dragon statue in Ad 1 and a large gorilla statue in Ad 2, both set in a park with trees.

Combat Ad Fatigue

Ad fatigue turns profitable campaigns into costly drains overnight. When your audience sees the same creative repeatedly, engagement drops and costs rise. A proactive refresh system maintains performance and prevents these declines before they impact your bottom line.

What people are saying about us

How We Helped Businesses Like Yours Succeed.

Loke Peng Yuang
Global Business Development & Sales Leader, IBM
5 blue stars

"Audience Intelligence is a very innovative and yet disruptive solution offering in the industry by Turba Media. Leveraging GenAI, they help organisations who want to uncover unknown facts, understand and monetise the rich and yet incisive insights about their targeted audience."

Stuart McLean
Senior AI Applications, IBM
5 blue stars

"It has been a pleasure both advising on the development of Turba Medias unique and market ready usage of generative AI, and to be their ground zero customer using their tech as a research tool in our development here at IBM. The future of digital marketing is looking promising right her in Australia"

Jacob Hoerner
Director, Jacob Hoerner Galleries
5 blue stars

"In a crowded Social Media landscape it’s necessary to be more and more precise with how to engage specific target audiences, in my experience using Turba Media allows for each campaign to be delivered more directly to those that are interested leading to more clicks, visitation and ultimately sales. This is now an essential tool for all types of businesses, I highly recommend Turba Media."

Customer Success Managment
IBM Australia
5 blue stars

"The engagement has enabled brands to have direct live access to their audience across various platforms. Turba Media R&D PTY LTD responds promptly and resolves issues quickly. Their ability to deliver items seamlessly and offer continued support makes them stand out. "

Recognize Warning Signs

Your campaigns give clear signals when they need attention. Watch for CTR drops of 20% or more, cost per acquisition spikes, and frequency scores climbing above 3. Repetitive or negative audience comments and plateauing conversion rates despite consistent traffic are red flags that demand immediate action. Setting up automated alerts for these metrics means you can address fatigue before it damages your bottom line, catching issues when they're still easy to fix.

Donut chart titled Generative AI Sentiment showing three segments: Positive in teal, Negative in red, and Neutral in blue.
Bar chart titled Audience Built across All Platforms showing daily audience numbers from October 24 to 30, peaking on October 29 at around 1,500.

Platform-Specific Refresh Strategies

Different platforms require different refresh approaches. Social platforms like Facebook and Instagram benefit from weekly refreshes for high-spend campaigns, whilst Google Display can sustain 2-3 week cycles. Fast-moving platforms demand even quicker turnarounds, with content ageing rapidly. Understanding each platform's unique rhythm and audience behaviour allows you to optimise refresh timing, allocating budget strategically between proven performers, new experiments, and emerging opportunities.

Build a Systematic Refresh Process

Audit Performance

Review your creative performance over the past 90 days to identify what works and what doesn't. Understanding your top performers and fatigue patterns creates the foundation for a proactive refresh strategy.

Set Up Monitoring

Implement performance triggers that automatically flag campaigns when key metrics deteriorate. Early detection means you can refresh creatives before fatigue significantly impacts your results.

Create Template Libraries

Build a collection of templates for quick variations across product shots, promotional messaging, and seasonal themes. Having assets ready ensures you're never caught without fresh creative when performance dips.

Scale Without Overwhelming Your Resources

Sustainable creative refresh doesn't require unlimited resources—it requires smart systems. Template-based creation, batch production workflows, and strategic delegation make refresh manageable even for small teams. Focus on creating variations of existing assets rather than starting from scratch: rotate product angles, adapt messaging for seasons, integrate user-generated content, and shift between problem-focused and solution-focused messaging. The goal is efficiency that maintains quality whilst keeping your ads fresh and your audience engaged.

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You scrolled so far. You want this. Trust us.

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